We are pleased to announce our recent IVCA award win. The award was achieved for our creation and delivery of a Transport For London project called ‘UpGrade – Journey into Year 7’. The campaign created by Bite CP for TFL, is to advise and assist children and parents regarding local sustainable transport, during the transition between primary to secondary school. The campaign has been rolled-out across 17 London boroughs and following the launch, nearly 60% of students surveyed, said that the information provided in their UpGrade packs made them think about new and different ways of travelling to school.
The IVCA judges described Bite CP’s work as: ‘A very engaging and proven campaign with high production values that makes a potentially dull issue fun. Good school curricular link too.’
Darren Cornwall, Director at Bite CP said: ‘ We are extremely proud to win this award, not only because it’s for our work developing UpGrade which is an extremely important TFL campaign. But because the IVCA awards are held in great esteem and represent several of our key values. The entire Bite CP team has been involved with ‘UpGrade’ and are pleased with the recognition.’
The IVCA has been around for 40 years. The awards are not-for-profit, and recognise best practice in communicating the importance of CSR, diversity, sustainable development, social inclusion and ethical debate, whatever the media platform.
Here’s to many more Bite CP wins!